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How the right type of video can increase your brand awareness.

January 19, 2015| Category: Writing Tips

Explanationatory Videos

Some companies have a clear-cut product or service, but this does not mean that each of them can describe in a few simple words. In this regard, explaining it in a video can be an excellent way to educate your clients about what exactly your business does and what products/services you offer. Explaining what your company does is good, but telling what advantages working with your business has, may make the video more popular.

Testimonials Videos

Every company wants to scream and shout about how great it is, though one of the best and most efficient ways to spread this message is to let other people do it for you. Use testimonial videos to promote your brand. To put it simply, it is much better to articulate business benefits and outcomes with the voice of a customer. Testimonial videos is far more believable and impactful.

Providing Useful Advice In Videos

The main purpose of any online content is to provide some great value to your target audience. Therefore, videos that offer useful advice can help to build your business reputation step by step. Team up with experts in your field to produce videos that contain real-life advice.

Not only does it strengthen the credibility of your company as a solution provider, but also helps to educate your current and prospective customers about a wide range of topics of interest.

Demo Videos

You can demonstrate your customers how to use your product exactly with the help of a quick video demonstration. Such videos show the product in action and reinforce how easy it is to use. This information is exactly what customers need to make the purchase.

Tips To Create a Video That Sells

Now that you know some of the most popular kinds of videos, time to learn a few tips to get the process started:

Think About Your Final Goal

What would you like your video to accomplish? You have to answer this question before you start writing anything. The intent of each video should be to highlight a specific goal.

Make A Commitment

Making a video is not as easy as it sounds. You have to invest time and effort to write a script, set up gear, shoot, edit it and get your video online.

Keep It Short And Simple

The main point of any video is to make a connection with your clients in a quick yet creative way. You should have probably noticed that most videos are quite precise, that it between 2-5 minutes in length.

Hire Professionals

Think about what kind of quality you wish to be associated with your brand name? Experts advise working with professional and experienced crew to film the video in the right way. Short videos filmed with the help of smartphones are fine for Instagram or Vine, but not for you website.


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